30%
Revenue lift in four months.
Led a national turnaround across 60+ franchise locations at Amramp Accessibility.
Open to the next marketing leadership opportunity
Fresh Thinking. Hands-On Marketing Leadership.
Brian Alves sets direction, leads teams and agency partners, and stays close to the work that moves acquisition, conversion, and revenue.
02
Proof at a glance
A record of making marketing more accountable.
Leadership scope is only meaningful when the work changes the numbers.
45%
More inquiries and leads
Less PPC spend, lead flow held. Reallocated Google, YouTube, and Hulu investment at American Consumer Credit Counseling.
$1M
Marketing Operation Led
Owned national growth strategy and local execution.
60+
Locations across the U.S. and Canada
Built and led a team of eight creative professionals plus a national network of 45 video producers, establishing consistent standards across paid, organic, web, and video programs.
Growth strategy & budget ownership
Resource allocation, forecasting, channel mix, and revenue accountability.
Team & agency leadership
Staff development, vendor management, briefs, standards, and performance expectations.
Multi-location marketing
National strategy, local execution, franchise support, and territory-level demand.
Performance marketing
Paid media, CRO, attribution, pipeline measurement, and continuous optimization.
Brand & communications
Positioning, integrated campaigns, executive messaging, video, and content strategy.
Marketing operations & AI
CRM, automation, workflow design, reporting, and scalable lead management.
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What I bring to your team
Strategy that survives contact with the work.
Make the national plan usable locally
Brian has led multi-location growth across 60+ franchise locations, translating national priorities into territory-level demand, consistent programs, and more reliable execution.
Own the marketing operating system
From a $1M national nonprofit operation to seven-figure franchise budgets, he brings together resource allocation, team standards, agency management, measurement, and decision-ready reporting.
Connect creative, conversion, and accountability
His work spans performance media, video, website conversion, lead scoring, and AI-enabled workflows — tying the execution people see to the outcomes leaders need to understand.
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Selected experience
Leadership built across growth, brand, and the full funnel.
Ten-plus years of increasing responsibility across service businesses, healthcare, B2B, nonprofit, and multi-location organizations.
MarketingNerds.ai
Fractional Marketing Director
Advises service-business leaders on growth priorities, positioning, integrated plans, and AI-enabled marketing operations.
- Directs specialists and contractors across creative, paid media, web development, and automation.
- Designs AI-enabled lead-management workflows to improve response time, visibility, message consistency, and execution.
American Consumer Credit Counseling
National Marketing Director
Led a five-person team and a $1M national nonprofit marketing operation covering paid media, video, martech, analytics, conversion, and lead generation.
- Reduced PPC spending while maintaining lead flow by reallocating investment across Google, YouTube, and Hulu.
- Aligned marketing, sales, and website teams around full-funnel measurement, generating 1,218 applications and 226 completed conversions.
Amramp Accessibility
National Marketing Director
Owned national growth strategy and a seven-figure budget across 60+ franchise locations in the United States and Canada.
- Led a turnaround that produced a 30% revenue lift within four months.
- Built and led a team of eight creative professionals plus a national video network of 45 producers.
Paragon Communications
Director of Digital Marketing & Communications
Owned B2B digital marketing and communications strategy for a dormant parent brand.
- Increased website traffic by 30%, qualified leads by 20%, and sales by 15%.
- Expanded the marketing team from two to five and managed budgets up to $500K.
Lifespan Health Network
Creative Director
Led multichannel creative operations and patient-growth storytelling for a major regional health network.
- Modernized social and video strategy, increasing audience engagement by 25% while maintaining healthcare compliance and brand standards.
- Connected patient-journey insights to campaign planning, media decisions, and creative that supported awareness and engagement goals.
UMass Chan Medical School
Senior Web Editor
Served on the Office of Communications leadership team, leading digital messaging in alignment with the University’s brand and overseeing web-based news, marketing, and communications functions with a six-member team of writers and video journalists.
- Led information architecture and content strategy for the complete umassmed.edu site redesign, improving usability, navigation, and user experience.
- Created SEO-ready content that grew university recognition from 125,000 monthly visitors to more than 500,000, improving organic rankings and website visibility.
- Played a key role in raising millions for ALS research through the launch of the UMass ALS Champion Fund campaign.
Massachusetts Public Access Television
Executive Director
Transformed small, underfunded public-access stations into a fully modernized multimedia hub serving tens of thousands of local residents.
- Built partnerships with local schools, nonprofits, cultural organizations, and municipal departments to produce community-driven content.
- Managed programming, production, budgeting, staffing, equipment procurement, and community relations.
- Increased operational efficiency through streamlined production workflows and updated scheduling systems.
- Built and led a multidisciplinary team of producers, editors, trainers, volunteers, and interns.
Leadership & Community Engagement
- Executive Advisory Board Member, American Marketing Association – Boston.
- Member, American Marketing Association.
- Active participant in community events, sponsorships, and educational outreach initiatives.
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Leadership and expertise
Broad enough to connect the system. Specific enough to improve it.
Leadership focus
Platforms
Salesforce · HubSpot · Marketo · Pardot · GA4 · Google Ads · Meta Ads · SEMrush · Microsoft 365 · AI automation
Credentials & community
Google Ads Measurement Certification · Google Ads Video Certification · IAB Digital Media Buying & Planning
Executive Advisory Board, American Marketing Association. Speaker on AI, communications strategy, marketing transformation, and organizational growth.
06 / Start a conversation
Ready to discuss a leadership opportunity?
I’m open to marketing leadership roles where clearer strategy, stronger execution, and measurable growth need to move together.