Brian AlvesMarketing leadership
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Amramp · Case study 20

Amramp’s Corporate-Franchisee Marketing Synergy – Bridging the Gap for…

Original case study: Amramp’s Corporate-Franchisee Marketing Synergy – Bridging the Gap for Accessibility

Amramp sought closer alignment between its corporate marketing team and local franchisees promoting accessibility solutions. The initiative combined shared brand standards and customizable marketing materials with workshops, direct support, and a feedback process shaped by local market insight. Franchisees received access to digital resources, including social templates and campaign materials, while performance tracking gave corporate and local teams a way to monitor marketing impact. The resulting model paired centralized consistency with local adaptation, helping corporate marketing and franchisees collaborate around visibility, customer needs, and growth.

  • Franchise Marketing
  • Brand Strategy
  • Marketing Enablement
  • Local Market Adaptation
  • Performance Tracking

The challenge

Amramp needed to improve brand consistency, share marketing resources more effectively, and equip local franchisees to promote accessibility solutions in their markets.

What the work involved

  • Created brand guidelines to establish a consistent image across franchise locations.
  • Supplied customizable print collateral and a library of digital assets, including social templates and campaign materials.
  • Delivered marketing workshops and personalized support to help franchisees apply resources locally.
  • Gathered franchisee market feedback and implemented performance tracking for shared visibility into marketing impact.

Documented outcomes

  • A more consistent brand image across franchise locations, supporting recognition and trust.
  • Improved local visibility and engagement reported by franchisees using centralized resources.
  • A 20% increase in franchise-location sales within the first year of the collaborative effort.
  • Improved customer and franchisee satisfaction through stronger support and local-market understanding.

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