Amramp · Case study 14
“Find Your Forward” Video Campaign – A Journey to Revenue Growth
Original case study: “Find Your Forward” Video Campaign – A Journey to Revenue Growth
Created for Amramp, “Find Your Forward” used a narrative-driven video series to show how accessibility solutions affect customers’ lives. The campaign centered real customer journeys and themes of independence, freedom, and inclusion, alongside demonstrations of ramp solutions. Distribution spanned social platforms, the company website, and email newsletters, supported by targeted social and search advertising. Viewers were invited to share stories using #FindYourForward; engagement signals and click-through rates informed ongoing adjustments. The source describes this integrated effort as expanding visibility, generating leads, and contributing to revenue growth.
The challenge
Amramp sought greater brand visibility, more inquiries and leads, and revenue growth while building on its reputation for quality accessibility products.
What the work involved
- Built a narrative-driven video series around customer stories and empowerment themes.
- Paired customer testimonials with demonstrations of ramp solutions, emphasizing ease of use and versatility.
- Distributed videos through social media, the company website, and email newsletters, with targeted social and search promotion.
- Invited audience participation through #FindYourForward and used engagement metrics to refine the campaign.
Documented outcomes
- Reached millions of viewers across platforms.
- Increased inquiries and leads by 45%.
- Contributed to 30% revenue growth within the campaign’s first year.
- Fostered customer engagement and strengthened loyalty through interactive participation.
Source note
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