Amramp · Case study 02
When I was asked to grow their revenue by 30%
Original case study: When I was asked to grow their revenue by 30%
Amramp asked how much additional advertising investment would be needed to pursue a 30% revenue increase. The proposed response was to improve the conversion journey rather than spend more on ads. The work began with audience questions: why people buy, why some do not, and why prior customers fail to return. Those insights were intended to inform creative that addresses pain points and behavior in preferred formats. The plan also called for landing pages that mirror ad messaging, load quickly, address purchase concerns, provide social proof, and support convenient payment.
The challenge
Amramp wanted to pursue a 30% revenue increase and asked how much more it would need to spend on advertising.
What the work involved
- Investigate why prospects buy, decline to buy, or do not return after an initial purchase.
- Use buyer pain points and behavior to develop more relevant creative in preferred formats.
- Match landing-page copy to ad messaging so visitors recognize they are in the right place.
- Improve the purchase experience with speed, blocker-reducing information, social proof, and flexible payment options.
Documented outcomes
- The website saw stronger engagement than with text-based content.
- Prospects who watched product-demo videos were more likely to purchase.
- Video content improved online visibility, search rankings, and website traffic.
- Educational videos helped position Amramp as an accessibility-solutions authority.
Source note
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