Amramp · Case study 22
Website Revamp – Paving the Way to Digital Excellence
Original case study: Website Revamp – Paving the Way to Digital Excellence
Amramp refreshed its website to better serve customers, present its wheelchair-ramp products, and deepen online engagement. Led by Senior Marketing Director Brian Alves, the work began with user surveys, feedback analysis, competitor review, and defined experience, inquiry, and accessibility objectives. The redesigned site brought responsive layouts, inclusive accessibility features, educational visuals and product videos, and intuitive navigation. Thorough testing and a staged rollout supported compatibility, functionality, and a smooth transition. The post reports a more enjoyable experience, broader accessibility, stronger search visibility, and more sales inquiries.
The challenge
Amramp needed a modern, user-friendly site that could better serve customers, showcase its products, improve engagement, and advance accessibility compliance.
What the work involved
- Gathered user surveys and feedback, then reviewed competitor sites to identify customer needs and differentiation opportunities.
- Set objectives around user experience, sales inquiries, and accessibility compliance.
- Built responsive layouts with accessibility features, product visuals and videos, informative content, and streamlined navigation.
- Tested compatibility, functionality, and accessibility before a staged rollout.
Documented outcomes
- Online sales inquiries increased by 35% within the first three months after launch.
- A more intuitive browsing experience led to longer time spent on the site.
- Accessibility features expanded reach to users, including people with disabilities.
- Improved structure and content supported higher search rankings and more organic traffic.
Source note
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