Amramp · Case study 12
Amramp’s Video Marketing Triumph – Empowering Accessibility One Click at a…
Original case study: Amramp’s Video Marketing Triumph – Empowering Accessibility One Click at a Time
Brian Alves led a video marketing program for Amramp, a wheelchair ramp manufacturer, to communicate product benefits and accessibility solutions. The content mix included product demonstrations, customer testimonials, educational videos, behind-the-scenes manufacturing material, and social sharing. Demonstrations showed installation, durability, and accessibility; educational pieces covered regulations, the value of ramps, and installation steps. Testimonials focused on customer experiences. According to the post, this approach increased engagement, supported conversions, strengthened online visibility, and helped position Amramp as an accessibility authority.
The challenge
Amramp needed to demonstrate wheelchair-ramp benefits while helping prospective customers understand accessibility solutions; the post identifies video as the medium selected to address both needs.
What the work involved
- Produced product demonstrations showing ramps in use, ease of installation, durability, and accessibility benefits.
- Captured customer testimonials to convey personal experiences and build trust.
- Created educational videos about accessibility regulations, the value of ramps, and installation steps.
- Shared video content on social platforms to engage viewers and encourage sharing.
Documented outcomes
- Engagement with video on social media and the company website increased relative to text-based content.
- Prospective customers who watched product demonstrations were more likely to purchase.
- Video content improved online visibility, search rankings, and website traffic.
- Sharing and word-of-mouth expanded Amramp’s customer base and led to partnerships with disability advocacy organizations.
Source note
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