American Consumer Credit Counseling · Case study 11
Streamlined PPC Campaigns: How I Boosted Conversions by 40% and Lowered Costs…
Original case study: Streamlined PPC Campaigns: How I Boosted Conversions by 40% and Lowered Costs for American Consumer Credit Counseling
American Consumer Credit Counseling refocused its Google Ads program around the queries most likely to convert. The work combined a keyword audit with search-intent analysis to remove costly, low-relevance terms and prioritize proven core and long-tail terms. Negative keywords, closely matched ad copy, bidding changes, and reallocated budget helped concentrate investment on stronger opportunities. Ongoing ad and landing-page testing supported continued campaign refinement. The source reports lower overall ad spend alongside higher conversions, click-through rate, and lead quality.
The challenge
Broad Google Ads targeting included overly competitive or irrelevant keywords, increasing costs without a proportional lift in leads or conversions and wasting budget.
What the work involved
- Audited existing keywords and paused or removed costly, low-relevance underperformers.
- Prioritized conversion-driving core and long-tail keywords using performance and search-intent analysis.
- Added negative keywords and developed ad copy tightly aligned to priority terms.
- Reallocated budget and bids toward higher-ROI opportunities while testing ads and landing pages.
Documented outcomes
- Google Ads spend decreased by 35%.
- Conversions increased by 40% without a larger budget.
- Click-through rate increased by 25%.
- Lead quality improved by 30%.
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